Creative Direction, Strategy and Design
Vegan Cooking for Carnivores by Roberto Martin. Roberto was the personal chef to Ellen DeGeneres and Portia de Rossi, who described his approach to recipes as; "Instead of making vegan food, he made food vegan."
To put a fresh, bold face on vegan food, the book uses strong typography and colors for recipe titles and chapter openers. Photographs by Quentin Bacon
For Grand Central Life & Style