Editorial, Branding and Digital Design
The redesigned Vassar magazine aims to be both engaging and worthy of its alumni. The redesign strikes a balance between tradition and contemporary. The masthead was changed from Vassar Quarterly to VQ for a more modern edgy look. The content was reorganized into four distinct sections, Vassar Today, Beyond Vassar, Features and Class Notes. The new layout also called for shorter more accessible pieces and infographics, as well as leaving room for longer more in-depth stories, with more compelling photography and illustration throughout. The paper was also changed to have a better printing surface and a tactile feeling and as a plus it’s also FSC certified.