The refreshed brand identity and web site for Janko Rasic Architects, an architectural firm based in Manhattan, reflects their subtle modernism, and re-positions the 50 year old company firmly in the 21st century. JRA’s work is well-crafted with a clean sensibility, with a focus on office, retail and residential spaces.
The logo mark created is a letterform that when inverted reads both as a j and r. That sits next to typographic lock-up of the name, visual weight was added to Janko Rasic to set it apart from Architects. The supporting the visual identity uses shades of grey to compliment the logo, for print collateral we created business cards, presentation covers and brochures. The web site is a customized WordPress theme, where the projects are grouped under larger themes such as Live, Work, Play etc. This is reflected on the home page with a slideshow of large images with large theme words over laid.