Italica Fine Foods

Italica Fine Foods is one of the brands owned by Tee Pee Olives. The brief was to re-position their existing brand "Italica" by adding value to the brand and making it stand out in crowded market.

The approach was to build on the history of Italica, making it look like a trusted family-owned name, and to also make the product look organic with a textured looking label. Making it incredible value for money in it's category.