Vassar wanted their redesigned magazine to be both engaging and worthy of its alumni. The redesign strikes a balance between tradition and a more contemporary design. The masthead was changed from Vassar Quarterly to VQ for a more modern edgy look. The content was reorganized into four distinct sections, Vassar Today, Beyond Vassar, Features and Class Notes. The new layout also called for shorter more accessible pieces and infographics, as well as leaving room for longer more in-depth stories, with more compelling photography and illustration throughout. The paper was also changed to have a better printing surface and a tactile feeling and as a plus it’s also FSC certified.
Hue is the alumni magazine for the Fashion Institute of Technology. After seven years and twenty-one issues, we felt it was time for a redesign. Working with the editorial team, we reviewed past issues and discussed the successes and short comings.
The team evaluated how stories could work on the page, both visually and editorially. This evaluation process now starts off each issue. Font and color choices were rationalized, the news and departments were made to look more cohesive.
The result a cleaner looking, visually stunning magazine, that showcases the alumni that have gone onto play a important roles in both design and business worlds in the fashion industries.
Chef Jody Williams’ food is a blend of traditional French and Italian styles to which she adds her own personal twist. She wanted the book to have a tactile feeling, so it was case bound and printed on uncoated paper stock. The photographs were taken by Gentl & Hyers, and add a chairo scuro moodiness to the atmospheric shots and recipes.
For Grand Central Life & Style
Shortlisted as one of the best cookbooks of 2015 by Food52
Prime started as the personal project of photographer Peter Freed. He had been photographing women of all ages, in black and white against a plain background, without makeup for over four years. Each subject wrote an essay that gave an insight into their lives.
We helped move the project from an idea into a reality, through a Kickstarter campaign, Peter raised the funds to produce the 192 page book. We're pleased to say that the book was self-published in November 2015 and is available from theprimebook.org
Top Chef Bryan Voltaggio wanted a clean modern aesthetic that is reflected in his restaurants and the presentation of plated food. The approach was clear functional typography and white space, set off against clean food photography. The book is targeted towards the home cook, and includes many step-by-step and tips.
For Little, Brown
Tea Tibet, is a not-for-profit tea company, where 100% of profits benefit existing charitable organizations that help to educate Tibetan students. The brand and packaging are designed to evoke the rich Tibetan culture.
There are five tea blends, named to reflect Buddhist qualities, we used the colors from prayer flags to distinguish between flavors. The designs were presented to His Holiness the Dalai Lama and met with his endorsement and blessing.
Two years in the planning and design, Daniel Boulud's My French Cuisine is a 416 page magnum opus divided into three sections. Part one covers recipes from Restaurant Daniel, each recipe shot seasonally as ingredients became available. In part two Daniel and writer Bill Buford recreate ten classic, almost forgotten, french iconic dishes each documented with an essay by Buford. Part three covers recipes that can be made at home, by home cooks. Photographer Thomas Schauer captured the dishes and iconic process shots.
Art Direction and Design
For Grand Central Life & Style
The Arts Council of Rockland is a not-for-profit organization with a mission of keeping the arts alive in Rockland county. They publish a quarterly newsletter and organize grants for artists and community events. The video is shown at events and helps in fund raising drives.
Our role was a complete rebranding, creating engaging looking organization with vibrant campaigns that are implemented across all forms of collateral; event posters, website and videos.
The Hashimoto's Institute is an online webinar series, about Hashimoto's disease, for doctors and other health practitioners. A butterfly became the emblem as it resembles the shape of the thyroid gland.