Volta Talent Strategies, was the rebranding of SJL Attorney Search an executive consulting, coaching, recruitment firm. The brand was positioned to be modern, clean, tech-friendly and accessible. Volta which means a turning point, a pivot, was a perfect analogy for their services, this was also accompanied with the tag-line “Change is the only constant.”
The logo built on SJL’s compass and the ‘O’ has become a stylized compass point set to a few degrees off north, encouraging clients to chart their own course. We created collateral, trade show booth, website, event graphics and a video to launch the new name.
Vassar wanted their redesigned magazine to be both engaging and worthy of its alumni. The redesign strikes a balance between tradition and a more contemporary design. The masthead was changed from Vassar Quarterly to VQ for a more modern edgy look. The content was reorganized into four distinct sections, Vassar Today, Beyond Vassar, Features and Class Notes. The new layout also called for shorter more accessible pieces and infographics, as well as leaving room for longer more in-depth stories, with more compelling photography and illustration throughout. The paper was also changed to have a better printing surface and a tactile feeling and as a plus it’s also FSC certified.
Milk Street is a culinary school, a magazine, and a public television show with Christopher Kimball as the driving force behind it. Kimball, one of Epicurious' 100 Greatest Home Cooks of All Time, has promised “to change the way you cook.” Using new approach in the kitchen, home cooks can elevate the quality of their cooking.
Milk Street, is the first cookbook connected to Milk Street's public television show, delivering more than 125 new recipes arranged by type of dish: from grains and salads, to a new way to scramble eggs, to simple dinners and twenty-first-century desserts. The recipes teach a simpler, bolder, healthier way to cook that will change your cooking forever.
Nominated for a James Beard Award 2018
Chef Jody Williams’ food is a blend of traditional French and Italian styles to which she adds her own personal twist. She wanted the book to have a tactile feeling, so it was case bound and printed on uncoated paper stock. The photographs were taken by Gentl & Hyers, and add a chairo scuro moodiness to the atmospheric shots and recipes.
For Grand Central Life & Style
Shortlisted as one of the best cookbooks of 2015 by Food52
Milk Street: Tuesday Nights is second cookbook from Christopher Kimball’s Milk Street cooking school and public television show. Named after the popular column in the Milk Street’s magazine, it contains recipes that are quicker and less involving to make after a long day at work. The recipes teach a simpler, bolder, healthier way to cook, grouped by chapter with titles such as ‘fast,’ ‘faster,’ ‘fastest,’ with emphasis on speed.
Two years in the planning and design, Daniel Boulud's My French Cuisine is a 416 page magnum opus divided into three sections. Part one covers recipes from Restaurant Daniel, each recipe shot seasonally as ingredients became available. In part two Daniel and writer Bill Buford recreate ten classic, almost forgotten, french iconic dishes each documented with an essay by Buford. Part three covers recipes that can be made at home, by home cooks. Photographer Thomas Schauer captured the dishes and iconic process shots.
Art Direction and Design
For Grand Central Life & Style
Tea Tibet, is a not-for-profit tea company, where 100% of profits benefit existing charitable organizations that help to educate Tibetan students. The brand and packaging are designed to evoke the rich Tibetan culture.
There are five tea blends, named to reflect Buddhist qualities, we used the colors from prayer flags to distinguish between flavors. The designs were presented to His Holiness the Dalai Lama and met with his endorsement and blessing.
Hue is the alumni magazine for the Fashion Institute of Technology. After seven years and twenty-one issues, we felt it was time for a redesign. Working with the editorial team, we reviewed past issues and discussed the successes and short comings.
The team evaluated how stories could work on the page, both visually and editorially. This evaluation process now starts off each issue. Font and color choices were rationalized, the news and departments were made to look more cohesive.
The result a cleaner looking, visually stunning magazine, that showcases the alumni that have gone onto play a important roles in both design and business worlds in the fashion industries.