EmpireDesignStudio

Crypton Super Fabrics

For Crypton we refined its existing identity, and unveiled a fresh look for all materials, and developed bolder, more focused advertising campaigns. The new brand took Crypton’s image to a more sophisticated level connecting with their key audience, repositioning it as a lifestyle products company.

Branding and Art Direction

Awards:
Crypton Green Ad campaign honored
was by the US Ad Review.
HD trade booth won best of category