Bella-Dura

 

Bella-Dura fabrics wanted to reposition themselves in the fast growing “performance fabric” market. Their upholstery fabrics are the greenest in the marketplace. We started to built a brand identity by placing ads in strategic publications, creating coordinated literature and PR which culminated in a launch at the 2008 Hospitality Design Trade Show in Las Vegas. The relaunch was well received by buyers putting Bella-Dura in direct competition with more established companies.

 

Branding, Strategy, PR and

Art Direction

 

BD-HD Composite
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