Bella-Dura fabrics wanted to reposition themselves in the fast growing “performance fabric” market. Their upholstery fabrics are the greenest in the marketplace. We started to built a brand identity by placing ads in strategic publications, creating coordinated literature and PR which culminated in a launch at the 2008 Hospitality Design Trade Show in Las Vegas. The relaunch was well received by buyers putting Bella-Dura in direct competition with more established companies.
Branding, Strategy, PR and